Competitors·
How to check backlinks to any site
How to check backlinks to your own site in Search Console and to any site with a backlinks checker, why counts differ, and which links deserve a look.
Competitor research and backlinks
Finding competitors, their keywords, their traffic and their links.
Latest guides14 guides, newest first.
- Competitors
Competitor backlinks: how to find the links you're missing
How to pull competitor backlinks, find the sites that link to two or more rivals but not you, and sort the gap into links you can earn and links to skip.
- Competitors
How to find a competitor's keywords
Find competitor keywords by hand from their titles, sitemap and ads, then with a data tool. How to read position, traffic and ranking page, and what to target.
- Competitors
Competitor research tools: what each kind tells you
Competitor research tools sorted by the question they answer, with the official source for each and what the estimate-based tools can and can't tell you.
- Competitors
How to find your competitors online
How to find competitors online, split into business, search and AI answer rivals, with the searches, ad libraries and lookups that surface each.
- Competitors
Keyword gap analysis: find the keywords you're missing
A keyword gap analysis lists the searches a competitor ranks for and you don't. How to run one, sort missing from weak keywords and turn gaps into briefs.
- Competitors
Nofollow links: what they do now
What rel nofollow, sponsored and ugc mean since Google made them hints in 2019, when paid links need sponsored, and how noindex, nofollow differs.
- Competitors
SEO competitor analysis: a step-by-step guide
A step-by-step SEO competitor analysis. Pick 3 to 5 search rivals, compare their pages, keywords, links and AI citations, then write a short action list.
- Competitors
Similar sites: how to find websites like a competitor
How to find similar sites to any competitor by shared keywords, shared audience or shared links, and why each method returns a different list.
- Competitors
4 best SpyFu alternatives in 2026
The 4 best SpyFu alternatives in 2026 for competitor ads and keywords, from Google's no-cost ad and keyword sources to pay-per-run competitor reports.
- Competitors
Website traffic checker: how to check any website's traffic
How a website traffic checker estimates a competitor's visits, what those estimates miss, and how to check website traffic exactly on sites you own.
- Competitors
7 best Ahrefs alternatives in 2026
The 7 best Ahrefs alternatives in 2026 for backlinks, keywords and audits, from no-cost webmaster tools to Semrush, Majestic, Moz and pay-per-run lookups.
- Competitors
SEO competitor analysis template with a worked example
A competitor analysis template to copy as a table or CSV, where each column's data comes from, a worked example and how to turn it into decisions.
- Competitors
9 best Semrush alternatives in 2026
The 9 best Semrush alternatives in 2026 for keywords, competitors, backlinks, audits, rank tracking and ads, compared by price and what each covers.
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