Content quality·
Author schema: bylines and author pages that build E-E-A-T
How to set up author schema that Google can trust. A visible byline, an author page with a real bio, Person markup with url and sameAs, and a JSON-LD example.
E-E-A-T and content quality
Authors, entities, freshness and readability signals.
Latest guides7 guides, newest first.
- Content quality
Content freshness: how dates affect rankings and AI answers
Content freshness matters for some queries and not others. When dates help, how to mark them up, why fake updates backfire and how to spot content decay.
- Content quality
E-E-A-T: what Google means and how to show it
What E-E-A-T means in Google's rater guidelines, why it is not a direct ranking factor, why trust counts most and which page signals show it.
- Content quality
Entity SEO: making search engines understand your brand
Entity SEO makes search and AI engines treat your brand as one known thing. What an entity is, how to name, mark up and link it, and where Wikidata fits.
- Content quality
Readability score for SEO: does it matter?
Does a readability score affect SEO? What Google has said, how Flesch-Kincaid, Gunning Fog and SMOG differ, and what to change so AI answers quote you.
- Content quality
Flesch reading ease: what your score means
The Flesch reading ease formula and score table, how it relates to Flesch-Kincaid grade level, a worked rewrite, and what the score cannot see.
- Content quality
How to get a Google knowledge panel
You can't create or buy a knowledge panel. How Google generates one, how to claim and edit it, and the entity signals that help Google recognize you.
Check how your site reads to search and AI engines
Enter a URL to see how ready the site is for search engines, answer engines and AI search, with the fixes in order.
Check your website