AI searchยท
AI readiness for websites: what AI agents need from your pages
Website AI readiness explained. What AI agents and AI browsers need from your pages, which new standards they actually use, and what to fix first.
GEO, AEO and AI search
What generative and answer engine optimization are, and how AI search changes SEO.
Latest guides22 guides, newest first.
- AI search
AI search engines: how each one finds its sources
Where AI search engines like ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot and Claude get their sources, which bot they send and how they cite.
- AI search
What is query fan-out? How AI search turns one question into many
Query fan-out is how Google AI Mode splits one question into many searches. See an example, what it changes for content and how to find the gaps.
- AI search
AEO SEO checklist: what to fix before AI answers can quote you
An AEO SEO checklist for one page at a time, with a test you can run in under a minute for every item, from raw HTML to snippet rules and schema.
- AI search
AEO vs GEO vs SEO: what each one is and which you need
SEO ranks your pages, AEO makes them the answer, GEO gets you cited by ChatGPT and Gemini. How the three differ, where they overlap and what to do first.
- AI search
AI Overview vs AI Mode: how they differ for your site
AI Overview vs AI Mode compared for site owners. What triggers each, how sources and follow-ups work, which controls apply and how Search Console reports them.
- AI search
AI search engine optimization: a step-by-step playbook
AI search engine optimization in seven ordered steps, from letting AI crawlers in to measuring citations, with the check for each step on your own site.
- AI search
AI visibility: what it is and how to check your score
AI visibility is how often ChatGPT, Perplexity and Gemini name or cite your brand. What a score measures, why it moves and how to check yours.
- AI search
AIO vs AEO vs GEO: every AI optimization acronym explained
AI optimization goes by AIO, AEO, GEO, LLMO, GSO and AI SEO. What each acronym means, what it targets, and the one split that changes the work.
- AI search
Can ChatGPT search the internet? When AI reads your site live
Can ChatGPT search the internet? Yes, on every plan. How live search differs from its knowledge cutoff, and what OpenAI's bots read on your site.
- AI search
How to run a GEO audit in an afternoon
Run a GEO audit in five steps. Pick the pages, record an AI search baseline, run the checks, score each finding and ship a fix list with dates.
- AI search
GEO SEO checklist: sitewide and off-site checks with a test for each
A GEO SEO checklist for your whole site, covering AI crawler access, CDN bot rules, rendering, brand entity, citations and measurement, each with a test.
- AI search
GEO vs SEO: what changes when AI writes the answer
GEO vs SEO by mechanics. How AI engines fan out queries, pick passages, cite and name brands, cut clicks, and what you measure instead of rankings.
- AI search
Google AI Mode: what it is and how it picks sources
Google AI Mode answers with Gemini and query fan-out. How it picks and links sources, how it differs from AI Overviews and what site owners should do.
- AI search
AI search optimization: how to write passages AI can quote
AI search optimization at the page level. Write sections AI answers can quote, with four before and after rewrites and what Google says to skip.
- AI search
Is SEO dead in 2026? What AI changed and what still works
Is SEO dead? No, but AI answers now take clicks from informational searches. What the click data shows, what still works and where AI answers get sources.
- AI search
LLM SEO: the two ways into a language model's answer
LLM SEO works through training data and live retrieval. Which crawlers feed each route, which to allow, and how to write passages a model will cite.
- AI search
What is AI SEO? How ChatGPT, Gemini and AI Overviews pick sources
AI SEO means getting your site found and cited by ChatGPT, Gemini and Google's AI Overviews. How AI search picks sources and which parts you control.
- AI search
What is answer engine optimization (AEO)?
Answer engine optimization (AEO) explained. What it means, which engines pick answers, a six-step method with a before and after rewrite, and how to measure it.
- AI search
What is generative engine optimization (GEO)? A practical guide
Generative engine optimization (GEO) gets your pages cited in ChatGPT, Perplexity, Gemini and AI Overviews. What the research found, plus a checklist.
- AI search
What is GEO in digital marketing? Location vs AI search
What is GEO in digital marketing? Either geo marketing by location or generative engine optimization for AI answers. How to tell which, with examples.
- AI search
Why ChatGPT gives different people different answers about your brand
Does ChatGPT give the same answer to everyone? No. Why answers about your brand vary, how to sample them properly and what you can change.
Check how your site reads to search and AI engines
Enter a URL to see how ready the site is for search engines, answer engines and AI search, with the fixes in order.
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