Schema·
How to add schema markup to your website
How to add schema markup to your site. Pick the type, write the JSON-LD, add it in WordPress, Shopify, Webflow or Next.js, then test and monitor it.
Schema markup and structured data
JSON-LD types, validation, and the markup search and AI engines read.
Latest guides15 guides, newest first.
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Article schema: markup for blog posts and news
Article schema tells Google your post's headline, images, dates and authors. When to use BlogPosting or NewsArticle, what to include and a JSON-LD example.
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Breadcrumb schema: examples and setup
Breadcrumb schema tells Google where a page sits in your site. The required BreadcrumbList properties, a JSON-LD example, multiple trails and setup.
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FAQ schema: is FAQPage markup still worth adding?
FAQ schema no longer earns rich results in Google. An honest verdict on when FAQPage markup is still worth adding, a correct JSON-LD example and the rules.
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LocalBusiness schema: the markup every local site needs
Local business schema tells Google your name, address, hours and location. Which properties to add, a JSON-LD example and the mistakes that cost you.
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Organization schema: what to include and where
Organization schema tells Google your company's name, logo, URL and IDs. Which properties to add, which page carries it, logo rules and a full JSON-LD example.
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Product schema: markup for product rich results
Product schema explained. What Google requires for product snippets vs merchant listings, how to mark up offers, GTINs and policies, with a JSON-LD example.
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Review schema: when Google shows stars
Review schema can earn star ratings in Google, but only for eligible types. The required properties, the self-serving rule and why stars often don't show.
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Rich Results Test: how to check if a page qualifies
How to use Google's Rich Results Test, read valid, warning and invalid items, fix No items detected, and test staging pages before they ship.
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Rich snippets vs rich results: what changed
Rich results is Google's current name for what it once called rich snippets. What both terms mean, how featured snippets differ and which still show.
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sameAs schema: connecting your brand entity
What the sameAs schema property means, which profile URLs belong in it and which don't, where to put it, and a JSON-LD example for a brand and its founder.
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Schema markup: a complete guide for SEO and AI search
What schema markup and structured data do in Google, which rich results still show in 2026, what AI search uses, and which types each page needs.
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Schema types: which ones Google still shows
Which schema types still earn a Google rich result in 2026, which were retired or limited, and which types are worth keeping for AI search anyway.
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Structured Data Testing Tool: what replaced it and how to test schema
Google's Structured Data Testing Tool moved to schema.org in 2021. What replaced it, how to validate schema markup now and what validator errors mean.
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What is JSON-LD? Schema markup in plain terms
JSON-LD explained with one annotated example. What @context, @type and @id do, how it compares to microdata and RDFa, where it goes and what breaks it.
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