Semrush AI Visibility Toolkit: price, limits, alternatives

The Semrush AI Visibility Toolkit costs $99 a month per domain as of October 2026, with no trial. It gives you an AI Visibility Score, competitor comparisons, prompt research and weekly brand reports built from Semrush's own prompt data, and it tracks 25 prompts you write. Fifty more prompts cost $60 a month, and every user needs their own license. It's good value if you already work in Semrush. For more tracked prompts per dollar, HubSpot AEO tracks 25 for $50 and SE Visible tracks 200 for $99. For Ahrefs' version, Brand Radar starts at $199 per AI platform.

Facts and prices here come from Semrush's knowledge base, its AI pricing page and other vendors' own pages, in US dollars, as of October 2026.

What the Semrush AI Visibility Toolkit costs in 2026

The toolkit is $99 a month for one domain, and you can add it to a Semrush plan you already have. If you add it partway through an annual plan, Semrush charges a prorated amount.

Extra prompts cost $60 a month for each 50. Another domain or location in Brand Performance costs $99 a month. Semrush says the toolkit has no trial and that each license belongs to one user and "cannot be shared via shared limits". Two people on one domain pay $198 a month.

Semrush One: the SEO and AI toolkits together

Semrush One bundles the SEO Toolkit and the AI Visibility Toolkit, per Semrush's Semrush One article. The pricing page showed these plans in October 2026.

Semrush One offers a 7-day trial to anyone with a no-cost Semrush account, which the standalone toolkit doesn't. Semrush's pages give different limits for Advanced, so confirm them on a sales call. If you'd pay for Semrush's SEO plan at $139 anyway, Starter costs $60 more a month and includes the whole AI toolkit.

Which AI engines the Semrush AI toolkit covers

Semrush's pricing page says the toolkit tracks mentions from ChatGPT, Google AI, Gemini and Perplexity. Its knowledge base gives a different list for each report.

So Perplexity and Gemini appear in the weekly brand reports, but you can't count on them in the tracked prompts. Claude isn't tracked as an answer engine, though Site Audit does check whether Claude's crawlers are blocked, along with ChatGPT-User, OAI-SearchBot, Google-Extended, PerplexityBot and others.

What the toolkit does well

Prompt Research is the part most trackers don't have. Up to 1,000 queries a day lets you find which prompts people ask in your category before you pick the 25 to track. Competitor research compares you with up to 4 rivals at a time, per Semrush's AI visibility features article.

The Brand Performance reports, refreshed weekly per Semrush's Brand Performance article, cover how engines describe you (Perception), what shapes that description (Narrative Drivers) and the questions behind it. The AI search checks in Site Audit flag blocked AI crawlers on up to 100 pages, which puts site fixes and answer tracking in one tool.

Semrush AI Visibility Toolkit alternatives

This table pairs each job with an alternative, with prices as of October 2026.

HubSpot AEO is the closest swap on price. Twenty-five prompts run daily on ChatGPT, Gemini and Perplexity for $50, with each engine's exact answer and citation analysis, and no other HubSpot plan is needed. It has no prompt research and no Google AI Overviews. Our HubSpot AEO Grader guide covers both its no-cost grader and the paid tool.

SE Visible tracks eight times as many prompts as Semrush's base toolkit for the same $99, on ChatGPT, Gemini, AI Mode, Perplexity and AI Overviews. SE Visible says it collects answers through each assistant's browser interface rather than its API.

When the Semrush toolkit is the right choice

The toolkit is the right choice if you already pay for Semrush, work on one domain and want prompt research to decide what to track. Seeing AI visibility, site audit warnings and keyword data in one login saves real time each week.

It's a weaker fit for a team, because each person pays $99, and for a long prompt list, because 25 prompts fill up fast and each 50 more costs $60. No trial means you pay before you see the data, so run the no-cost checker on your domain first. Before you choose any tracker, our guide to LLM visibility tools lists what to ask.

Run one AI check at a time

Our AI Answer Visibility tool asks ChatGPT, Perplexity and Gemini one question of up to 300 characters, with web search on. For each engine it reports whether the answer names your brand and in what place, whether it cites your site and which URLs, plus the full answer. It lists up to 10 other brands and 10 other domains the answers named and cited. A run costs 120 credits.

To pick the questions worth checking, AI Question Finder lists the 25 most searched questions that Google AI Overviews or ChatGPT answer about a topic, with monthly searches, the start of each answer and its sources, for 160 credits. Each run covers one platform. The robots.txt and AI crawler checker, 10 credits, shows which search and AI crawlers your robots.txt allows.

Plans start at $29 a month for 2,000 credits, shared by the whole workspace, with every tool in the browser and through MCP or REST. AI Answer Visibility takes one answer per engine, doesn't cover Google AI Overviews and doesn't track answers over time. If you need 25 prompts checked every day, a tracker above costs less per answer.