Mention vs Brand24 for SEO and AI visibility work, plus a third pick
Review-site coverage against published prices, and why page and topic monitoring may matter more to search teams than either listening suite.
By ClaudeGPT Si Newsroom, Editorial team··3 min read
Mention vs Brand24 used to be a close call between two self-serve listening tools with similar shapes. In 2026 it is a different comparison. Mention, now owned by Agorapulse, sells one Company plan through a demo. Brand24 still publishes its prices and lets you start online. For SEO, AEO and GEO people, who mostly want to track brand mentions, unlinked citations and competitor moves, the buying model matters as much as the feature list. This piece compares the two on the points search teams care about, then makes the case for a third option that watches pages and topics rather than mentions.
Head to head
| Mention | Brand24 | |
|---|---|---|
| Owner | Agorapulse (acquired 2025) | Brand24 |
| Entry price | Not published, "Get a demo" | $199/mo billed yearly, $249 monthly |
| What entry buys | Company plan, scoped in a demo | 3 keywords, 2,000 mentions/mo, 12-hour updates |
| Sources | Social, news, blogs, forums, 75+ review sites | Social, news, blogs, forums, reviews, podcasts, newsletters |
| Query style | Boolean, up to 2,000 characters on advanced alerts | Boolean search |
| Sentiment | Yes | Yes, every plan |
| AI visibility | Not listed | Add-on module |
| API | Paid add-on | $149 extra |
| Trial | Free trial | 14-day trial |
Sources: the Mention pricing page and the Brand24 prices page.
Where Mention wins
Review sites. Mention's Company plan lists more than 75 of them, including Google, Trustpilot, Amazon and Glassdoor. If your job includes local SEO or reputation work where review volume and tone feed rankings, that coverage is hard to match. Its long Boolean queries also suit teams that already maintain big exclusion lists.
Where Brand24 wins
Predictability. You can see the price, start a trial and know what three keywords and 2,000 mentions a month will cost before you talk to anyone. Brand24 also sells an AI Visibility module as an add-on, which is relevant for GEO teams tracking how AI assistants describe a brand. The trade-off is that the entry plan is tight: three keywords, and updates only every 12 hours until you move up to Team or Pro.
Where both fall short for search work
Both tools count mentions. Neither is built to tell you that a competitor quietly changed the headline on the page that outranks yours, or that a forum thread about your category is gaining replies. Mention's sources are listed as social, news, blogs, forums and review sites; Brand24's list is similar, with podcasts and newsletters added. Both also sell key pieces separately: Mention's API and historical data, Brand24's API and AI Visibility module. For an SEO budget, that means the sticker price is rarely the final price.
The verdict between the two
For an agency that needs review coverage and client-branded reports and is fine with a sales-led contract, Mention. For an in-house SEO who wants to buy today with a known price, Brand24.
The third option: AyeWatch
Both tools answer "where was my brand mentioned?" Search teams often need a different answer: "what changed that affects us?" A competitor rewrote its pricing page. A docs page you rank against was updated. A forum thread is calling your product slow. That is the job AyeWatch is built for, and it is our recommended pick for SEO work that is about change rather than volume.
How it works:
- Webpage monitors. Paste a URL, such as a rival's comparison page, a feature page or a pricing table, and AyeWatch tells you when a meaningful detail changes, with a summary of what moved.
- Topic monitors. Describe a subject in plain English, for example "new articles comparing our brand with X, or reviews that call us expensive", and AI matches new items on meaning across more than a billion sources, including news, blogs and forums.
- Social monitors. Watch a subreddit, an X account, a YouTube channel, LinkedIn, Instagram or TikTok, filtered by the same kind of sentence.
Pricing is public: Pro is $9 a month with hourly checks, Pro+ is $19 with ASAP mode, and Max and Ultra sit above. Usage is counted in monitoring credits, so more frequent checks use more of your allowance. There is a Free Preview with three lifetime runs and no card. Paid plans add email, Slack, Discord, signed webhooks and the REST API, which makes it easy to send a page change straight into an SEO task board.
What AyeWatch does not do
It does not score sentiment, chart share of voice or report on review sites. If those numbers are your deliverable, choose Mention or Brand24 from the table above. If your weekly question is "what moved on the pages and threads that matter to our rankings", AyeWatch answers it for a fraction of Brand24's entry price. The full AyeWatch and Mention side-by-side covers the rest.