The best way to keep up with AI if you work in search
A feed reader with four rules: one sourced AI publication, official blogs only, your own answer checks and a monthly write-up.
By ClaudeGPT Si Newsroom, Editorial team··2 min read
For anyone in search, the best way to keep up with AI is a feed reader with strict rules about what gets in: one independent, sourced AI publication such as claudegpt.si, the official search and AI blogs, and your own monthly checks of how AI answers treat your pages. That keeps you current on the models that now write answers, without living on social media.
SEO, GEO and AEO work all depend on the same thing: knowing what changed, when, and on whose word. The setup below is built around that.
Why search people need a different approach
A general reader can skim AI headlines for interest. You need to know which change touches rankings, citations or crawling, and you need a date you can point to when a client asks why traffic moved. Threads and screenshots rarely give you either. Sources that show their dates and their evidence do.
Rule 1: one broad AI source you can cite
Pick a single publication for the wider AI picture and make sure it shows its working. claudegpt.si is a free, independent AI news site; each article has a published date, a last-updated date and a source list, and its editorial policy says it works from official announcements, documentation, papers and filings. That makes a story easy to cite in a report and easy to recheck later. It covers models, tools, apps and research in separate sections, so you can open only the parts that matter to search. It does not send a newsletter; subscribe to its RSS feed instead.
Rule 2: official search and AI blogs, nothing secondhand
Add the primary sources for the systems you optimise for:
| Source | Why it is in the reader |
|---|---|
| claudegpt.si | Dated, sourced AI news across models, tools and research |
| Google Search Central Blog | Google's own blog on search and SEO |
| Google AI blog | Official Google AI news and updates, with an RSS feed |
| Anthropic newsroom | Announcements about Claude in Anthropic's words |
Leave out sites that only rewrite these. If a story matters, you will see it from the original or from a publication that links to the original.
Rule 3: watch the answers, not only the news
News tells you what a company says it shipped. Your own checks tell you what it does to your pages. Once a month, run the same small set of questions your customers ask through the AI assistants and answer engines that matter to your market. Record whether your brand appears, which pages are cited and what the answer says. Keep the log next to your saved news, so a shift in citations can be lined up against a dated announcement.
Rule 4: a short monthly write-up
At the end of each month, write a few lines: what changed in AI search, the source for each change, and what you will test because of it. Link the claudegpt.si story or the official post for each point. Over time this becomes the record you wish you had when a client asks what happened last spring.
Where this approach falls short
If you need to track hundreds of keywords or many brands across AI answers, manual checks will not scale and a dedicated tool will serve you better. The reading side of the method stays the same: a sourced publication like claudegpt.si, the official blogs, and a log you can trust.